THE SPEAKER BUSINESS ESSENTIALS
THE 9 ESSENTIAL PRINCIPLES EVERY SPEAKER MUST IMPLEMENT TO ACHIEVE FINANCIAL SUCCESS
The 9 Must-Have
Tools You Need To Build A Successful Speaker Business
If you KNOW you're great on stage but just can't land those big gigs, you will be missing these principles. Once you have implemented these 9 steps you'll be unstoppable.
In Our 9 Modules We:
- Give you exclusive behind-the-scenes industry tips from a global keynote agency for how to best navigate the current Speaker Marketplace
- Give you the crucial information you need to leave "break out rooms" and workshops behind, and get onto the MainStage
- Help you to stop having to go for those workshop gigs that just offer "travel and accommodation"
- Pull back the curtain and explain WHO buys keynotes, WHY they buy them, and HOW you can position yourself as THE premium offering in your niche
In 9 Videos You Will Learn:
1. FIND YOUR UNIQUENESS
Far too many speakers try to keynote on Sales, Leadership, Digital, Change etc etc etc and end up stuck in that low-paid, “Industry Speaker” slot we call “The Beige Soup”
Our process will uncover your totally unique, commercially profitable speaking lane
2.EXPRESS YOUR POSITIONING
Corporate keynote clients want to know what ROI will be from your keynote. Our methodology shows you how to describe your content in a way that is commercially irresistible.
3. FIND YOUR TARGET MARKET
Speakers! Stop shouting from the rooftops (and on social) about “Me Me Me Me Me ME!!!” Clients don’t care about you, your mission or what you’re passionate about.
This module shows you WHO buys keynote speakers, and WHY, and what they are prepared to so you can position yourself as the PERFECT solution to THEIR problems
4. CRAFT YOUR MATERIALS
When you do get an enquiry, what do you send clients that makes them choose you?
We teach you how to immediately carve out your own Premium Positioning, that will maximise your fees and actually TURN OFF low paying clients.
5. PUBLISH YOUR VIDEO
NOTHING is more important to selling you as a speaker than great video
This module shows WHY clients want to see video, and how to create a BRAND NEW industry insider video that clients are all DEMANDING right now.
6. BUILD YOUR WEBSITE
Most speakers make their website all about themselves, but don’t give prospects what THEY need to buy.
This week we run you though the speaker booker buying process and teach you how CLIENTS look at your site so you can make BUYING YOU EASY
7. DROP THE MIC
One of the most dependable ways to have a profitable speaker business is to be the best speaker in your niche on the planet.
We explain the difference between a speech outline and a KEYNOTE STRUCTURE and give you the key to arranging your content to be memorable and impactful
8. MODEL THE BEST
Most speakers are always chasing the next NEW client and are in a continually cycle of boom and bust. We’ll explain how to get up to 80%+ of your future bookings from your current audience. Doing this will ensure you have a REAL business with a steady flow of income and you always predict revenue and when to turn the tap on/off
9. LAND THE BIG GIGS
Speaker Bureaus are not a magic wand, and regularly posting on Facebook and LinkedIn is NOT a marketing strategy.
We pull back the curtain and teach you where to find more leads than you could ever use, and show you how to have conversations that will convert 80% of them.
The SPEAKER BUSINESS ESSENTIALS
ANY ONE OF THESE PRINCIPLES CAN REBOOT YOUR SPEAKER BUSINESS,
WITH ALL 12 OF THEM YOU'LL BE UNSTOPPABLE
Testimonial from Shani Dhanda, LinkedIn Changemaker, participant on the Speaker Business Accelerator
More Testimonials from SBA Students
Few people know more about business events than Michael, having spent his entire professional career of more than 18 years in the industry. Michael runs his own Speaking Agency, Encore Speakers – which now operates from Australia and the UK. Michael’s client base of hundreds of business, corporate, association, and general conferences stretches the entire globe – he knows what clients want and how to sell speakers!
Marty Wilson, CSP
Marty was dared into doing stand up comedy over 20 years ago. Within 2 years of his first gig he was crowned Australian Comic of the Year, did the Edinburgh Comedy Festival and was invited to be a headliner on the UK comedy scene. He returned home 2008 and is now a full-time Global Speaker who works with large corporates who want their people to be more resilient through change, stress and disruption.
Get ALL 9 PRINCIPLES for ONLY AUD$1,500
- Get out of those break out rooms and onto the Main Stage
- Learn what Global Speakers who get the "Big Gigs" do to stand out from "Industry Speakers" who get paid travel and accommodation