THE SPEAKER BUSINESS ACCELERATOR
A completely different coaching program for you to build a KEYNOTE Speaker Business
Some speaker courses teach you presentation skills and lead you to believe on-stage performance is enough. Others force you into a cookie cutter approach and lead you into being a “Thought Leader” or an “Industry Speaker” - a glorified trainer scrounging around for travel and accommodation – what we call “The Beige Soup”.
The SBA is a multi-award winning methodology guaranteed to give you a KEYNOTE SPEAKER BUSINESS. It gives you intensive, bespoke coaching designed to work with your message, your content and your personality to Accelerate your speaker business forever.
Absolute clarity on your expertise and the commercial value business audiences get from it.
A focused marketing and sales strategy to attract your ideal clients at will
Structures, methods and techniques to deliver your message with impact.
THE MAINSTAGE ACCELERATOR MODEL
A 9 week step-by-step methodology to guide you through the process of taking your speaker business apart and rebuilding it in a way that is guaranteed to give you commercial success
Shani Dhanda is a LinkedIn Changemaker, Entrepreneur, Multi-Award Winning Disability Specialist & Speaker who - since doing the Speaker Business Accelerator - has worked with Google, Deloittes and Facebook, & has shared the stage with Michelle Obama, Hilary Clinton, L L CoolJ & John Legend
To be right up front, the price of the SBA is $12,000AUD+GST (or 4 monthly payments of $3,750+GST). If within six months of you attending, following and implementing the course content you have not gained the course fee back in speaker bookings, we will give you your course fee back. (Ask other speaker coaches you’re considering if they’ll make the same guarantee!!)
COURSE MODULES & OUTCOMES
FIND YOUR UNIQUENESS
Far too many speakers try to keynote on Sales, Leadership, Digital, Change etc etc etc and end up stuck in that low-paid, “Industry Speaker” slot we call “The Beige Soup”
Our process will uncover your totally unique, commercially profitable speaking lane
EXPRESS YOUR POSITIONING
Corporate keynote clients want to know the ROI for your keynote.
Our methodology shows you how to describe your content in a way that is commercially irresistible.
YOUR TARGET MARKET
Speakers! Stop shouting from the rooftops (and on social) about “Me Me Me Me Me ME!!!”
This module shows you WHO buys keynote speakers, and WHY, and what they are prepared to so you can position yourself as the PERFECT solution to THEIR problems
CRAFT YOUR MATERIALS
When you do get an enquiry, what do you send clients that makes them choose you?
We teach you the perfect “Headline Marketing Message” formula, and show you how to incorporate it into an industry leading speaker kit
PUBLISH YOUR VIDEO
NOTHING is more important to selling you as a speaker than great video
This module shows you the 8 videos speakers need in their library, and what part of the sales process you should use each one for
BUILD YOUR WEBSITE
Most speakers make their website all about themselves, but don’t give prospects what THEY need
This week we run you though the speaker booker buying process and teach you how CLIENTS look at your site so you can make BUYING YOU EASY
DROP THE MIC
THE best way to get re-bookings, referrals and recommendations is to have an awesome keynote - be the best speaker in your niche on the planet.
We explain the difference between a speech outline and a KEYNOTE STRUCTURE and give you 9 different ways you can arrange your content to be memorable and impactful
MODEL THE BEST
A keynote is not a lesson or a lecture, it is ideas taught through stories.
This module explains how the world’s best keynote speakers weave stories in between their methodology, and be the speaker everyone remembers years after the conference is over
LAND THE BIG GIGS
Speaker Bureaus are not a magic wand, and regularly posting on Facebook and LinkedIn is NOT a marketing strategy.
We pull back the curtain and teach the exact 5-step marketing sales process used by Encore Speakers to find suitable prospects and show them how much they need your keynote.
Other speaker coaches teach their strategies and tactics, but they also teach you their weaknesses and blind spots. This is the only speaking course in the world delivered by an international speaker agent - Michael Arnot, AND a truly global professional speaker, Marty Wilson, CSP.
This means you get to learn the speaker business “from both sides of the stage”. With extensive knowledge of national and global markets, they are able to offer unique insights and tricks of the trade that will further complement the course content and help you achieve and hold you to account.
MULTI AWARD-WINNING PROGRAM
The MainStage Speaker Business Accelerator is the only multi-award winning speaker program in the world. This year alone, its innovative, results-driven methodology has won two Asia-Pacific Business Awards, and one International Business Award. And we're just getting started...